February 1, 2018
Level Up and Learn with Reading Partners Charlotte
The Level Up and Learn Campaign
Reading Partners Charlotte has partnered with WPEG Power 98 FM, a local Hip Hop and R&B radio station dedicated to keeping millennials informed about what is going on in Charlotte and surrounding areas, to officially kick off the Level Up and Learn Book Drive Campaign.
Radio personality Nikki Davis, known as Ya Girl Nikki on air, has joined the campaign because of her interest in expanding her mentorship of the youth in Charlotte. This great partnership has ensured quarterly book drives for our Reading Partners students and Charlotte-Mecklenburg schools! During each academic quarter, we host themed book drives and encourage the Charlotte community to donate gently-used or new books for K – 4th-grade students.
Spreading the word
As a result of campaign growth, our efforts in the fight to conquer this literacy crisis in Charlotte-Mecklenburg schools sparked buzz in a variety of media outlets. Creative Loafing Charlotte featured the Level Up and Learn campaign in “Charlotteans Work to Address Startling Gap in Childhood Literacy, Getting on track,”, discussing how Nikki Davis strives to reach a higher percent reading proficiency among K-4th-grade students.
By May, we hope to provide 500 books to the seven Title I schools that Reading Partners Charlotte serves and inspire a new wave of volunteers to help kids who struggle with reading. During this quarter, we encouraged students to believe “reading is FUN,” through the Level Up and Learn Tour. During this tour, Nikki Davis visited several elementary and middle schools to speak about the importance of a future built on literacy.
At the end of the second academic quarter, the Charlotte region received a total of 1386 books in donations and launched a new campaign, “100 Volunteers and 100 Days” to boost our number of volunteers for each reading center. Help us reach our goal by signing up to volunteer.